Rediscovering My ‘Baguette’ Bag

Towards the end of 2018, amidst the flood of nineties and noughties trends popping up in the fashion world, one revival in particular really caught my eye. Fendi’s iconic ‘baguette’ bag, made famous by Sarah Jessica Parker a.k.a. Carrie Bradshaw on Sex and the City, became the ultimate comeback kid in 2018 – and it doesn’t seem to be going anywhere in 2019. Together with other logo-tastic noughties it-bags (such as the Dior saddle bag), this little shoulder bag has been inspiring a multitude of high-street copies.

First up, if there’s one way to feel truly old, it’s to remember the first time in one’s lifetime that certain trends were around, and then feel like the first time around was enough. I don’t think I was a big fan of bags covered in logos back the day (and nowadays it’s a look that I hate), but I suspect that I did find non-logo-printed Fendi baguette bags very cute. Perhaps that’s why I got myself this little bag from Topshop… over 10 years ago.

I suspect I might have bought this bag when I was a ‘proper’ teen – I might have been 16, 15 or even 14! I’m 99% sure I bought it before I moved to London on a permanent basis – I think I was on holiday in London and used some of the pocket money I had been given to treat myself to this little bag. It was a strange move, as it’s not something I would buy now, but I have no clue as to why teenage me would have chosen this bag. However, I’m delighted I did – that’s one thing I can thank my teenage self for!

I’ve been working on a much-needed wardrobe clear-out and inevitably rediscovered a few oldies that are still goodies. When I dug out this bag, for some reason I really did not want to dispose of it, as it still sparked some sort of joy (like a true millennial, I’m trying to ‘Marie Kondo’ my life). It may also have been a case of sentimental value, but I not only decided to keep it – I decided to take it out for a spin yesterday.

Bag, Topshop (bought a long, long time ago). Jumper, Marks & Spencer. Skirt, H&M. Coat, Mango. Tights, Calzedonia. Shoes, ASOS. Ring, Kinraden (gifted PR sample). Earrings, gift from a friend.

I guess Justin Timberlake was right when he said that what goes around comes around! I absolutely loved wearing this bag yesterday – I felt pretty damn trendy and, I must admit, smug for stepping into a somewhat frivolous 2019 trend without having spent money and using something that is from the actual decade that that trend is based on (yes, I need a breath after that sentence too). I’m definitely not saying to keep all of your crap, because a decluttered life is wonderful, but maybe it really is worth holding on to some pieces that have sentimental value.

Also, I’m not ashamed in the slightest to be a repeat outfit offender and actually share it on the blog (you can see pretty much the exact same outfit here) – it so happened that I decided to wear this outfit again and hey, this baguette bag didn’t look so bad with it. The question is, will baguette bags disappear again soon? Or can they stand the test of time? Well, regardless of which trends will come and go, I think my little bag still has a long life ahead of it…

Pictures taken in Chelsea, London, on March 15th, 2019.


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