Happy September peeps! Yesterday I came back to London after a whirlwind trip to Paris and Basel (yes, it was amazing and I can’t wait to blog about it) and felt like I had come back to a cold, cold winter. For the first time in ages, while wearing my Missguided floral dress, I truly felt so inappropriately dressed for the weather. But am I still in denial? Absolutely! Scientifically speaking, the autumn equinox is not happening until the 22nd of September, so I am naturally going to stay in summer mode until then or even longer if I can (because who cares about the actual temperatures, right?). This also means that I can feel totally OK about writing a post on slogan tees – I came up with this idea a few weeks ago and just haven’t had the chance to do it until now, but despite those strong jumper weather vibes lurking around, slogan t-shirts don’t seem to be going anywhere…
I also think it’s fair to say slogan tees have become a wardrobe classic. They’ve been a hit this spring and summer but let’s face it, they’re nothing new – which is a good thing because hey, I personally don’t buy something with the idea of wearing it for just one season! And because when I love a trend I go all in, over the past few months I’ve gone a bit crazy and stashed big time on slogan tees. So, without calling myself a slogan tee connoisseur, and because the choice of slogan tees on the high street is frankly overwhelming, I thought I’d put together a list of brands that I personally feel have nailed slogan t-shirts as of late.
Apologies for starting off with such an obvious, mainstream and mass-fuelled choice, but there’s no doubt that Topshop really have killed it this season with their slogan tees. From not so subtle Gucci dupes, embroideries, French musings (like my adorable Bonjour Boys! t-shirt and the close to iconic Femme Forever tee) to cute stripe tees, it’s quite simply hard to resist so many great, affordable options. Be warned though, everyone else will have your tee – embracing it is your only choice.
T-shirt, Topshop. Skirt, ASOS. Bag, Stradivarius. Shoes, Clarks.
I actually only heard of this online shop this year and grabbed myself that infamous ‘Brunch Club’ tee faster than you can say, well, brunch, after spotting it on the amazing blogger Lucy from Shiny Thoughts. As for Joanie herself, this was a brand that was made for fun-loving, girly girls like me, making it an absolute danger for me to go on that website. Head there if you’re brave enough for adorable slogan tees with a cute twist and which may include pretty illustrations.
3. ADOLESCENT CLOTHING
Well I think the name says it all – we’re talking about a serious smell of teen spirit here. I discovered this brand via ASOS and their slogan tees are pretty damn cool – simple, straight to the point and sassy AF. I literally just jumped on the bandwagon today and grabbed myself one of their tees from ASOS, which states “You suck less than most people” – I can’t wait to wear it.
4. FIERCE FIRST
I found out about this up-and-coming lingerie and basics label via the magic of Instagram and couldn’t resist this adorable Passion Fruit t-shirt. I love the combination of pink and red, which has been one of SS’17 most under-the-radar, niche and quite possibly trickiest trends. Hence why pink t-shirts with red writing have been a hit – and this piece, which is made of 100% cotton and has the jazziest font ever, has been one of my favourite finds.
Solidarite Feminine… does it ring a bell? That seriously cool t-shirt was made by Mutha.Hood – a small clothing and accessories label with big ideas. Created and run by one woman, its ethical and concise collection of t-shirts is a celebration – and form of empowerment – of motherhood, and offers t-shirts in both women and child sizes. Because we all know that there’s nothing quite as cute as wearing a matching t-shirt with your little one. I myself fell hard for the pink and red ‘Strong Girls Club’ t-shirt, and couldn’t resist getting it despite having just bought my Fierce First ‘Passion Fruit’ tee… I’m telling you, I found a trend within a trend!
A few other brands that deserve a mention are Mango (yes, the Spanish brand killed it this season, I bought two of my absolute favourite tees from there), Crew Clothing (they brought out some super cute, timeless tees that feel like great quality), Whistles (expensive but oh-so-cool and luxe), and cult brand Etre Cecile (even more expensive, but it’s the ultimate cool Parisian girl casual brand).
I’ve got some very beautiful jumpers that I’ll be more than happy to wear when the time is right, but until then I’m sticking to my tees and summer dresses. Who’s with me?
T-shirt, Mango. Skirt, ASOS. Earrings, H&M. Bag, NW3 by Hobbs.
T-shirt, And Finally via Topshop. Skirt, Mango. Earrings, River Island. Bracelet, All Saints.